Specialist 1 - Marketing Operations

About Aurigo

Aurigo is an American technology company founded in 2003 with a mission to help public sector agencies and facility owners plan, deliver, and maintain their capital projects and assets safely and efficiently. With more than $300 billion of capital programs under management, Aurigo's award-winning software solutions are trusted by over 300 customers in transportation, water and utilities, healthcare, higher education, and government on over 40,000 projects across North America. We are a privately held corporation headquartered in Austin, Texas, USA, with software development and support centers in Canada and India. We are proud to be Great Place to Work Certified three times in a row and recently recognized as one of the Top 25 AI Companies of 2024. 

If you are ready to work for a fast-paced software company growing exponentially and interact with some of the brightest minds in the industry to solve real problems, let's chat. 

Description:

As an entry-level marketing operations analyst, you will play a vital role in supporting our marketing efforts by conducting in-depth research and analyzing data. Your responsibilities will include collecting, analyzing, and interpreting data to provide valuable insights and support strategic business initiatives. You will work closely with cross-functional teams to ensure the accuracy and effectiveness of our marketing initiatives.  

Primary and Secondary Research:
•    Lead Generation, Contact Research, Account Research, Email Research & Formatting, Market Research, Data Research, List Building etc.
•    Update financial data on target market accounts
•    Check the accuracy of the data against research using websites, LinkedIn, ZoomInfo

Data Management:
•    Maintain and update marketing databases
•    Perform regular data hygiene activities
•    Process prospect lists from webinars and tradeshows
•    Send customer related documents in to be uploaded into our customer portal

Lead Qualification & Assignment:
•    Learn sales process definitions in order to manage and track leads in the Salesforce CRM tool.
•    Ensure properly qualified leads from third-party marketing tools such as Zoominfo, SalesIntel Intent, GovSpend, Sales Nav, Dodge, GovWin, etc.
•    Assign leads to the respective salespeople based on the territories lead assignment map.

Analytics and Reporting:
•    Perform analysis of CRM data (e.g. Salesforce) to gain marketing KPI funnel reporting on MQLs, pipeline, bookings, etc.
•    Generate regular reports on key marketing metrics.
•    Assist in analyzing data to provide insights for marketing strategy improvement.
•    Contribute to the development of dashboards for tracking performance.
 

Requirements:

Required Skills and Experience: 

• Familiarity with data analysis tools and Excel.
• Strong analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Eagerness to learn and adapt to new processes.
• Ability to work collaboratively in a team environment.
• Proactive and self-motivated attitude.
• Strong time management skills.
• Basic understanding of marketing principles
 

Competencies