Senior Specialist - Paid Marketing

Description:

The Senior Paid Marketing Specialist will lead the execution and optimization of all paid digital campaigns across search, paid social, and programmatic/3rd-party channels to achieve Aurigo’s MQL targets across its products.

You will be the internal engine of paid acquisition, collaborating with larger marketing, product, and ops teams to scale a high-performing, multi-channel demand engine.

This role requires deep understanding of paid media platforms, strong analytical rigor, and the ability to orchestrate full funnel paid marketing across multiple ICPs and product lines.

This role is a crucial part of the demand generation engine as it has a direct impact on pipeline building and the revenue thereof.

Requirements:

• 5–7 years of hands-on SEM experience (Google Ads, Bing Ads, Meta, LinkedIn, DV 360 platform preferred).
• Strong proficiency in GA4, GTM, keyword research tools, and landing page optimization.
• Demonstrated success in performance-driven environments (SaaS preferred).
• Deep analytical ability with proficiency in Excel/Sheets.
• Experience in running A/B tests and data-driven optimization.
• Strong communication skills with the ability to present insights clearly.

About Aurigo

Aurigo is an American technology company founded in 2003 with a mission to help public sector agencies and facility owners plan, deliver, and maintain their capital projects and assets safely and efficiently. With more than $300 billion of capital programs under management, Aurigo's award-winning software solutions are trusted by over 300 customers in transportation, water and utilities, healthcare, higher education, and government on over 40,000 projects across North America. We are a privately held corporation headquartered in Austin, Texas, USA, with software development and support centers in Canada and India. We are proud to be Great Place to Work Certified three times in a row and recently recognized as one of the Top 25 AI Companies of 2024.